Vaccines, Sunshine, and Seltzer….It’s an exciting time in the world and our country! May is a huge month for our business that will set the pace for the Summer! We have 2 weeks to prepare for Memorial Day and we have a lot of work to get done:
Key Focus Areas:
White Claw VP#3: Inventory arriving and increasing daily. Consumers want the flavor innovation now! This will be the #1 INNOVATION item in 2021!
White Claw Surge: Everyone is talking about it! Look for display opportunities in all Channels!
Mike's Hard Lemonade Seltzer: It's LEMONADE SEASON! 48% of our business will be done between May-August, increase the display presence now!
Mike's Hard Lemonade: We deserve to be on the FLOOR! Secure a spot in all stores!
On-Premise: It is opening, people are our drinking and we have a lot of opportunities across the country!
Drive our execution FASTER,BUILD BIGGER DISPLAYS, and Close our POD gaps!
Let's WIN THE SUMMER, Starting with Memorial Day!
Everyone Is Talking About White Claw Surge
White Claw Hard Seltzer Surge has received unprecedented press coverage, becoming the innovation everyone is talking about. It is too good not to share, so we created a sizzle video for you to share with your distributors and retailer partners to leverage the momentum and get them excited for another White Claw summer.
Mike's Hard Lemonade Seltzer Partners with Influencers
For the Biggest Company Launch in History, we partnered with a diverse mix of influencers to drive mass awareness and interest surrounding the launch of Mike’s Hard Lemonade Seltzer via a variety of content formats across multiple platforms.
The 56 pieces of content received 800K+ engagements. Also, Mike's Hard Lemonade Seltzer Sponsored Video View Rate was 40% compared to the YouTube average 30%.
Download The Battle of the Mike’s Plan on a Page
Mike’s Hard Lemonade Seltzer is partnering with Bleacher Report to bring you The Battle of the Mike’s, an episodic video series where we put NBA Rookie, Michael Smith, against NBA All-Star, Michael Carter Smith, in head-to-head challenges to see who the expert is on the court.
Check out the first episode that aired on 5/11 here and stay tuned for Episode 2 and 3, airing June 24th and July20thon Bleacher Report’sYouTube, Facebook, Twitter and Instagram pages. Mike’s Hard Seltzer’s partnership with Bleacher Report was even highlighted on-air by TNT last week—check out the coverage here!
Budget Update:MABI marketing has $150K remaining in truck wrap budget for both print and installation. Once depleted, marketing will no longer be funding truck wraps. In order to use the funds, you will:
Act fast! These funds will be allocated on a first-come, first-serve basis.
Creative:All Creative can be found on ODIS under each brand’s Downloadable POS. Harder and Cayman Jack requests must be approved by MABI Marketing—please prioritize 70% White Claw and 30% Mike’s. Mike’s Hard Lemonade Seltzer creative will not be available for the general market.
If you have any questions, please reach out to Coco Heitmann at cheitmann@mikeshard.com
Tune in to see us in some of TV’s BIGGEST networks!
Every week, we will be uploading TV schedules to these MAGNET pages for the upcoming 2 weeks.
Mark Anthony Brands Inc., 167 N Green St, Chicago , IL 60607, United States
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